POLAROID: STYLE & COLOR FOR THE NEW POLAROID EYEWEAR

The new Spring/Summer 2018 POLAROID EYEWEAR collection is an explosion of colors and shapes. Pop inspirations, combined with contemporary styling and a perfect mix of playful hues, are all watchwords to describe the new collection of sunglasses and optical frames.

Blending technology with design, the new POLAROID glasses bring beauty to all, while protecting their eyes from UV rays, thanks to polarized lenses.
The leitmotifs of the brand’s collections are an inspired blend of different materials, such as metal and injection-molded plastic, and the use of fluorescent colors for the sporty, minimalist styles of the easy-to-wear line, perfectly reflecting the latest fashion trends.

Always at the forefront of innovation, Polaroid’s collections are the result of constant stylistic research, which, for this spring/summer season, translates into the new 2.0 polarized lens, which will be available in several SS18 models. This new, thicker and stronger lens provides a further improved distortion-free visual experience and allows for a wider array of lens colors.